Magpie: Digital Update July 2022
This latest blog, shares with you a digital update that I’ve called Magpie (shiny things I’ve collected on the web). Over the course of a month I read a lot of blogs, newsletters and email updates and so have tried to handpick the best ones for you to read. The aim is to help fundraisers improve their knowledge and understanding of charity digital fundraising.
So here goes…
If you only have time to read one link, then read this: Top Facebook updates you can’t afford to miss!
Here’s a great article from Givepanel talking about which KPIs you should pay attention to in your digital fundraising.
We all love Sofii, right? In their latest update, Ally Smith shows you how to create a digital donor journey map.
If, like us, you’ve been testing QR codes, here are some handy tips and tricks from the Trade Desk.
Smart Digital have a free Digital Trends Summit 2022 webinar coming up soon.
Vidico have released a free report to download on the state of video marketing in 2022.
As Reels start to really take off, Meta shares everything you need to know to create great Instagram Reels.
Again from Meta, there are some big changes afoot around bringing more transparency to social issues ads that affect all digital fundraisers.
If, like me, you’re still getting your head around the Metaverse, this article explores ensuring the metaverse is open and interoperable.
Charity Digital have released an incredibly comprehensive and yet simple guide to improving SEO.
I love innovation and new technology and this article from Donr explores a new product, Mobile Lottery.
Planoly have released a social media manager's guide to building a video strategy.
If you’re interested in digital trends then this is a great guide from Charity Digital to tech trends for charities in 2022.
And finally, if you’re as obsessed with video as we are, then this handy free guide to video marketing, is a must read.
Thank you for reading. I really do hope you found it interesting and beneficial to further your knowledge of digital fundraising. As I often say, we are all on this wonderful digital journey. We are all learning, testing and hopefully sharing our successes and our failures so we can all grow together!
Saleem
Head of Digital, DTV Group
saleem.tejani@dtvgroup.co.uk
Bio
Saleem has spent more than 19 years working in the UK’s leading fundraising agencies, firstly at Bluefrog, then at Open and now at DTV. He has helped many charities build highly effective acquisition, retention and legacy fundraising programmes integrating both on and off line channels. Saleem joined DTV to develop and implement their digital offering, including web optimisation for DRTV, digital donor journeys and using direct response video effectively for recruiting donors in social channels. He is a passionate fundraiser and loves creative development and digital integration.
