This is the fourth in our series of our 21@21 to mark DTV Group’s 21st year of using the power of film to serve purposeful causes worldwide.
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A new bill could transform charity lottery fundraising by removing sales caps—but will it get the green light from MPs?
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This is the third in our series of our 21@21 to mark DTV Group’s 21st year of using the power of film to serve purposeful causes worldwide.
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Voiceover is a part of nearly every TV ad. But how important is it really? And how can it be used effectively?
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This is the second in our series of our 21@21 to mark DTV Group’s 21st year of using the power of film to serve purposeful causes worldwide.
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To celebrate 21 years of DTV, we're revisiting 21 outstanding campaigns and sharing the insight behind them. Read today's blog from Creative Strategist Derek for his tips and tricks for long-term DRTV success.
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In this blog we’ll explain what’s changing, how it affects your campaigns and what you can do to pivot.
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With Bluesky making waves as the newest social media platform, organisations are asking if it’s time to join. Our blog explores what makes Bluesky unique, its potential for charities, and whether it’s worth incorporating into your strategy.
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We invited a group of Year 12 students from Cardinal Pole Catholic School into our London office for Insight Day, as part of our collaboration with the non-profit organisation My Big Career.
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We are really excited to be working with the British Red Cross to produce their new Digital Cash campaign. The film will highlight their hugely important work supporting people in crisis throughout the world.
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Accepted wisdom for lottery campaigns is that audiences need to see the prize on offer in the advert to make the decision to respond and play. However, we are beginning to see that it is not the only way.
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Exploring sustainable approaches to ‘emergency’ film fundraising.
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Over the past 9 years we have gathered data to test our hypothesis that a strong direct-response fundraising film to recruit regular donors at scale is channel-neutral. Here are our findings.
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British Muslim are a large, generous and engaged audience and comprise an established market sector. When it comes to charitable giving, how can we approach this audience in an authentic, ethical, and effective way?
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There have been quite a few updates in the video and digital world recently, and we have curated a collection of articles, focusing on the most relevant ones for digital fundraising.
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With 2023 in full swing, many of us are planning for the year ahead. Here is some cherry-picked digital news to keep an eye on.
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We picked up a few interesting reads to kickstart your 2023. Some looking back at the insights from 2022 and others focusing on the year ahead.
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If everyone is watching Neflix (or Prime, Disney, Apple TV) is normal TV dead, or are people still watching broadcast (or linear) TV? And if they are, who exactly is watching it and how is advertising working for charities on TV at the moment?
Read MoreWe share with you Magpie, our digital update with the best blogs, newsletters and email updates, handpicked by us to help fundraisers improve their knowledge and understanding of charity digital fundraising.
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DTV wanted to know whether QR codes could have an impact on DRTV fundraising too. This is what we learned.
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